Brief:  
To raise the profile of the organisation and promote a greater understanding of its work

Method:
Despite the huge amount of extraordinary work in the arts that IdeasTap undertakes, little has been written about the organisation in the media.  We conducted PR campaigns around their Coming Up Festivals of new work in London and their presence at Edinburgh Festival, reaching out to broadsheet and digital media that provides the perfect audience for IdeasTap’s 40,000 strong young creative community.  

Results:
A wide range of national features followed including the Evening Standard’s double page feature on IdeasTap’s first Coming Up festival that resulted in one of the highest surges of new traffic to the IdeasTap website and their membership.

We were keen to position IdeasTap founder Peter De Haan at the centre of the company’s work. He was interviewed by Rupert Christiansen in the Daily Telegraph on philanthropy, was the subject of a feature by Kate Maltby in The Spectator and penned a blog for the Guardian on the current funding cuts.

We also brokered a media partnership with Fest, the biggest magazine at Edinburgh Festival, allowing IdeasTap to run a page every week on their work and associated companies.

• Evening Standard
• Guardian
• Spectator