Mobius Industries

Marketing & P.R. for theatre

At Mobius we work with the most exciting and inventive companies, venues and artists in theatre, dance and comedy.

Latest news
Kate Wyver

From our guest editor – Who has the right to be a theatre critic?


NRTF New Directions

National Rural Touring Forum and China Plate seek artists to perform at New Directions 2018


going in theatre

From our guest editor: Where to begin - the intersection of games and theatre.


catherine love mobius

From our guest editor – Bums off seats? Catherine Love looks at how the role of theatre audiences has changed


What we do

Our team

Managing Director

Richard Fitzmaurice became Managing Director of Mobius in 2014 after originally joining in 2006. He leads on all marketing campaigns and is always on hand to offer marketing support and advice, whether formally or informally. Richard’s extremely broad experience ranges from commercial West End venues including the highly successful Leicester Square Theatre to site-specific and immersive events such as shunt and festivals like the London International Mime Festival.

Elin Morgan

PR Director

Elin Morgan studied European Theatre Arts at Rose Bruford before embarking on a career in communications twelve years ago. She’s worked at Battersea Arts Centre, the Lyric Hammersmith, Sadler’s Wells as Head of Press and was a Director of Prospero Communications, working across various business sectors including theatre and comedy. She has worked with clients at the Edinburgh Festival Fringe since 2008. Elin joined Mobius in 2014 and manages the PR team.

Emma Berge

Senior Account Manager

Emma Berge joined Mobius in 2011 having previously worked as a freelance arts journalist. Having gained extensive experience working on PR campaigns with Black Theatre Live, Fuel, Camden People’s Theatre, Inspector Sands and Stan’s Café, Emma has risen through the ranks, developing particular expertise in touring press. When not at work, Emma can be found treading the boards as a member of her local am-dram troupe.

Rosie Bauer

Junior Account Manager

Rosie Bauer joined Mobius in 2015, having spent a summer in the busy Pleasance press office at the Edinburgh Festival Fringe. She has since worked on high-profile campaigns including The Diary of a Hounslow Girl, Forward Theatre Project’s Genesis and has developed a substantial network of contacts in social and digital media, including forming and hosting events for Mobius’s Bloggers Network.


Account Manager

Flavia Fraser-Cannon returned to Mobius in 2016 after cutting her teeth here way back in 2009. In the intervening years, she has popped up all over the place; West End and touring with ATG and Mark Rubinstein, several years at Theatre503 and co-producing with the New Diorama gaining a breadth of experience in PR, marketing and production in addition to comedy and cabaret expertise.


Print & Distribution Manager

James Barrett leads print and print distribution work. We work with a wide cross section of arts, leisure and SME clients to deliver best value on print orders and London-wide print distribution campaigns. Passionate about film as well as theatre, James has been involved with a number of independent film projects and recently launched his own successful production company.

Beatrice Updegraff

Distribution & Print Coordinator

Distribution & Print Coordinator Beatrice Updegraff has just joined Mobius after moving to London from the Midlands. After studying Drama & Theatre Arts at the University of Birmingham, she has worked in artistic and administrative roles for Capsule, Brum Radio and the RSC. She has extensive experience writing, directing and producing theatre in Birmingham and at the Edinburgh Fringe.


If you’ve got a show in a pub theatre, or a project in a warehouse, or you’re about to go on tour with a new play, we can tell you how we can make a difference and show you examples of how we’ve helped sales, awareness and the brand of clients who you might know, and clients who you might not. We work right across the marketing mix to produce innovative and effective campaigns for a whole range of the most exciting clients, at a whole range of scales. We create strategic campaigns balancing advertising, promotions, digital, ticketing and design, and link this with PR to get you the best value and the best results.

Our job is to tell your story: whether you’re about to open in the West End, taking a show out on tour or want to shout about your projects in local communities, we’ve built a wide range of media contacts covering the arts and beyond. We reach journalists covering lifestyle, social issues and politics, and work locally and nationally to achieve press coverage your audiences will see. We’re committed to working with companies that champion diverse voices and those taking work to venues beyond the big cities, and we’re always looking out for emerging artists in theatre and dance. Our experienced team work closely in partnership with selected long-term clients but we’re also able to move fast to work with the next big company on the Fringe.



From a hand to hand flyering session tonight, to distributing a thousand posters across London, to budgeting and planning a campaign across your summer season, we can help you target your audience. We’ve been working with London’s best and most savvy cultural organisations for more than ten years, and still think that print is one of the most effective ways to build awareness in a saturated digital landscape. We know the best places to get your print and the people who will be most receptive to a flyer, and our team of experienced and enthusiastic distributers will do it. We’ll keep you in the loop all the way with comprehensive feedback and advice.

Contact us to discuss your next project

+44 (0)20 3195 6269

The Lower Vestry
St George’s Bloomsbury
6-7 Little Russell Street
London WC1A 2HR