Adelaide Fringe
Adelaide Fringe is a world-renowned arts festival, bringing thousands of artists to South Australia from February to March. After many years of promoting shows that have premiered at AdelaideFringe when they come to Edinburgh Festival Fringe, Mobius are coming to Adelaide, combining decades of festival PR experience with local knowledge from our Australian team members. We have great contacts with international outlets and key media that cover both festivals, and are also offering media buying and digital advertising, and specialised print buying with titles such as The List and Fest Magazine.
"We were blown away with the success of the press at the Festival. It was beyond our wildest dreams" Aine Flanagan, producer of How To Win Against History
Fringe Festival PR
We’ve been running Fringe campaigns in Edinburgh for more than 20 years, securing creative press coverage for some of the most inventive shows and companies every August. We work with international artists from all across the world, including showcases from Finland, Switzerland, Hong Kong and South Korea, and in the last few years alone we’re worked with artists from Australia, USA, Ireland, China, India, Brazil, Argentina, Malta and Belgium. We work closely with theatre and dance companies, circus, cabaret and comedy shows.
Arts festivals are a highly competitive environment, and our press releases along with bespoke pitches are designed to cut through the noise to sell your show. Coverage has got tougher over the years, but we stay on top of the challenges and work creatively to counter them and achieve preview, feature and review coverage across print, online and broadcast media. In addition, we run a comprehensive press office, chasing up reviews and reviewers, and reporting to you with coverage as soon as it appears, so you can forget about the admin and concentrate on your show.
"Best show ticket sales ever. We loved your professionalism!" Kalabante Productions, Afrique en Cirque
Our team
Leading the campaigns with the support of the Mobius team, Annabelle Mastin-Lee has been a key member of the Edinburgh Festival Fringe team for many years, and is joined by Hayley Goodlich, a PR originally from Australia and now based in the UK who worked with us in Edinburgh in 2025. Hayley has led high-profile national campaigns for some of Australia’s leading arts organisations, including Sydney Comedy Festival, Belvoir St Theatre, Ensemble Theatre, Musica Viva Australia and Bondi Festival.
Beyond Adelaide
As we have for two decades, we will be back at the Edinburgh Festival Fringe in August, making us the ideal PR to work with if your show is going to both festivals.
“A go-to agency who you knew would often work long term with clients and facilitate journalists to learn the different vocabularies being used by different artists… this was a PR company aiming for a much more symbiotic relationship with the independent sector.” Lyn Gardner