Mobius Industries
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Marketing & P.R. for theatre

 

At Mobius we build audiences for exciting and inventive cultural projects, with a specialism in the performing arts and entertainment.

Latest News and Blog

Callout for The State of Arts PR Survey 2025

25.11.24

Bluesky Ahead: Making Our X-it

19.11.24

'Bring Back Exeunt' Fundraiser

18.11.24

Home is Where The Art Is - Emma Berge

06.11.24

What we do

Our team

Managing Director

Richard Fitzmaurice (he/him) became Managing Director of Mobius in 2014 after originally joining in 2006. He leads on Mobius' strategic direction and is always on hand to offer marketing support and advice, whether formally or informally. Richard’s extremely broad experience ranges from commercial West End venues including the highly successful Leicester Square Theatre and subsidised venues including Battersea Arts Centre, festivals including Shubbak, LIFT and the London International Mime Festival, site-specific and immersive events such as shunt, and all the way to the more interesting reaches of the music industry.

Emma Berge

Head of Press

Emma Berge (she/her) joined Mobius in 2011. Having risen through the ranks, she now oversees the PR department as well as working on campaigns with companies such as Park Theatre, New Perspectives, The Place and Korean Cultural Centre UK. As well as working on shows, she has a broad range of experience working on arts health projects such as Stroke Odysseys, with London Borough Councils, and has delivered PR workshops and seminars for companies including Clore Leadship, China Plate, Stage One and Perform Czech. Her previous work included freelance arts and entertainment journalism at digital and print titles.

Senior PR Account Manager

Elaine Jones (she/her) has worked in consumer and entertainment PR for over ten years on a range of accounts from theatre to cars. Her previous companies include the award-winning agencies Frank PR where she worked with book charity Booktrust and Hard Rock Café, Taylor Herring where she worked with UKTV (Drama channel), BBC One (The Apprentice), Channel 4 (The Island with Bear Grylls) and eOne DVD campaigns including BAFTA winning film Mr. Turner and Fever PR working on Now TV. She spent four years at the National Theatre primarily working on National Theatre Live and most recently spent two years working on kids computer games with licensors including Universal and Hasbro.

Anne Dillow

Senior Marketing & Digital Account Manager

Anne Dillow (she/her) joined Mobius in 2019 after working as Communications Manager at Serious and the EFG London Jazz Festival. With over 15 years of experience working for and with venues including Royal Albert Hall, Southbank Centre, Barbican, Southwark Playhouse and Leicester Square Theatre amongst others she has expertise in contemporary and classical music as well as theatre. Managing campaigns for clients such as London International Mime Festival, Wandsworth Council, Flabbergast and OperaUpClose Anne is especially passionate about cross-arts shows and events. Now based in North Yorkshire she has more recently worked with Interplay and Improbable on their Leeds-focused symposiums.

George Rennie

Distribution Manager

George Rennie (he/him) has extensive experience coordinating print distribution campaigns across London, working with large-scale cultural institutions as well as commercial, off-West End and fringe theatres, music promoters and artists. He manages the Mobius street team, drawing on his previous managerial positions at the Coronet Theatre, Oxford International Education Group and BIOHM. In his spare time, he writes, performs and produces his own work.

Beatrice Updegraff

Marketing Account Manager

Beatrice Updegraff (she/her) joined Mobius in 2017 as Distribution Coordinator after graduating from the University of Birmingham with a degree in Drama. This summer, she gained her Master’s degree in Photojournalism & Documentary Photography from the University of Arts London, Beatrice has a passion for storytelling which she loves to bring to her marketing work. Throughout her years with Mobius she has risen through the ranks of the marketing team, working across numerous projects such as Kensington & Chelsea Festival, London International Mime Festival, LIFT and Shubbak. After having worked remotely while living in South-East Asia for many years, Beatrice is thrilled to have recently returned to London to continue working in the arts scene.

Senior PR Account Executive

Lorn Elvin (they/them) joined Mobius in 2023 after freelancing in PR and Social Media management for grassroots artists. Lorn’s background is in theatre and arts festivals previously working as Press and Media Manager at VAULT Festival and Press Officer for theSpaceUK. Their work at Mobius includes press campaigns for Underbelly Festival and Bloomsbury Festival as well as leading on Influencer PR campaigns working with social media content creators. Lorn has a love of travel, culture and European theatre and has worked across campaigns for international clients. Outside of Mobius, Lorn is a musician and composer, performing solo music and spoken word shows and scoring for theatre.

Annabelle Mastin-Lee

Junior PR Account Manager

Annabelle Mastin-Lee (she/her) joined Mobius after graduating from the University of Warwick with a degree in Theatre and Performance, gaining experience in playwriting, production and directing. Since joining Mobius, Annabelle has worked on PR campaigns with companies such as The HandleBards, Ad Infinitum and Bernie Grant Arts Centre, also leading on the campaigns that Mobius took to VAULT Festival 2023.

Marketing Account Executive

Juliet Barry (she/her) has worked in theatre for over 5 years, including roles at Theatre Royal Bath, the Kiln Theatre and Little Angel Theatre. She also freelanced in writing and social media marketing whilst studying for her BA in Drama and Theatre Studies at Birkbeck University. This experience solidified her obsession with the intersection between business and performing arts and after graduating in 2023 she joined Mobius as Marketing Account Executive, alongside which she studies part-time for her MA in Screenwriting at Birkbeck whilst working on Mobius projects. Juliet has a love for film big and small, from TikToks to blockbusters, and is not a natural blonde.

Communications Assistant

Eve Myer (they/them) joined Mobius in 2024 after graduating from Arts University Bournemouth with a degree in Acting and going on to work in social media content creation, marketing and sales. Alongside working as an actor they have written, directed and produced film and theatre projects with a focus on creating art that is joyfully bizarre. Within this new role with Mobius, they are excited to develop their skills of marketing and communication in relation to the arts.

Research Executive

Frank Bertoletti (he) is a NYJO vocalist and multi-instrumentalist, gigging comedian and musician. He freelances across the Arts, and so far has worked with The Royal Albert Hall, Amazon Books, Folded Wing et al. He specialised in queer theory and postcolonial studies at Cambridge.

Research Assistant

Gemma Nelson (she/her) has six years of experience in arts marketing, working with notable organisations like UK Theatre and Spotlight. She started her career at The Stage, focusing on a new website to help young people from underrepresented backgrounds pursue careers in theatre. At Fuel Theatre, she played a key role in developing 'Fuel Digital,' an online platform that brought performances to audiences during the pandemic. Throughout her career, Gemma has supported various events including the Spotlight Prize, CDG Awards, and the Olivier Awards as well as initiatives and brands including MAC Cosmetics, AKT London and London Theatre Direct.

Distribution Assistant

Rachel Thomas (She/Her) is a Producer, Actor, and Dramaturg, graduating from University Of Birmingham with a degree in English & Drama before studying MA Acting at East15. She is joint Artistic Director and Producer of 7th Sense Theatre, and an alumni of the 2021 Optimists Producer programme.
Based in London, she specialises in new writing, supporting female/NB and underrepresented artists, and adores utilising her background as a mental health activist to support work around those themes. Her work as a Producer and Marketing Assistant includes productions for Southwark Playhouse, Arcola, VAULT Festival, Edinburgh Fringe, Wildcard, CPT and The Other Room.

Research Assistant

Phoebe Thomson (she/her) is a recent Acting graduate from Bath Spa University, now building her experience in the theatre industry. Passionate about performance, especially musical theatre, she has a deep-rooted love for storytelling on stage. Based in London she also loves festivals, gigs, and enjoys improving her dance skills through classes, fully immersing herself in the world of live arts and performance.

Marketing

If you’ve got a festival in need of an audience, a project in a warehouse, you’re about to go on tour with a new play, a community led creative project, or you’ve got something really interesting in a pub theatre that the world needs to see, ​we can help. We have examples of how we've supported and boosted sales, awareness and the brand of clients who you might know, and clients who you might not. ​Maybe you've even seen some of our campaigns in action.

Our agency works right across the marketing mix to produce innovative and effective campaigns for companies at the forefront of performing arts and culture, on a whole range of scales. We create strategic theatre marketing campaigns balancing advertising, promotions, digital, print and distribution, ticketing and design, and link this with PR to get you the best value and the best results. 

Our job is to tell your story: whether you’re about to open a London show or starting a UK tour, curating a festival, or want to shout about arts projects engaging with local communities, we’ve built a wide range of media contacts covering the arts and beyond. We reach journalists covering lifestyle, social issues, politics and health, and work locally and nationally to achieve press coverage your audiences will see. Our agency is committed to working with companies that champion diverse voices and those taking work to venues beyond the big cities, and we’re always looking out for emerging artists. Our experienced team work closely in partnership with selected long-term clients on their PR but we’re also able to move fast to run media relations for the next big company on the Fringe.

P.R.

Distribution

There’s nothing like an eye-catching, information-rich flyer being passed from hand to hand to spark conversations about what’s going on in London. That’s why we’ve adapted our services to get to audiences where they are now, rather than where we’d like them to be. From distributing a thousand posters across London's residential areas, to budgeting and planning combined video and print distribution to engage your local stakeholders, we can help you reach and better understand your audience.

We’ve been working with London’s best and most savvy cultural organisations for more than ten years, and have case studies to demonstrate that print distribution is still one of the most effective ways to build awareness in a saturated digital landscape. We are well versed in audience demographics and behaviour and will work with you to run a print campaign in the best places to reach your target audiences most receptive to seeing a poster. Our team of experienced and enthusiastic distributers will engage audiences and businesses alike with personal and positive messaging. We can even book in your print!

If you're interested in joining our Distribution Street Team for flexible shifts paid at London living wage, click here for more information. 

Contact us to discuss your next project
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+44 (0)20 3195 6269

The Lower Vestry
St George’s Bloomsbury
6-7 Little Russell Street
London WC1A 2HR