Mobius Industries
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Marketing & P.R. for theatre

At Mobius we build audiences for exciting and inventive cultural projects, with a specialism in the performing arts and entertainment.

About Mobius

What we do

FAQs

Research

Latest News and Blog

Edinburgh Fringe 2026 - 2027

06.10.26

Mobius' Q3 2026 Highlights

30.09.26

Designing With Impact

Designing With Impact

22.09.26

National Youth Theatre 70th anniversary gala cast for Letters to My Younger Future Self at the Royal Festival Hall.

National Youth Theatre: 70 years of success and support

10.09.26

What we do

Our team

Richard headshot

Managing Director

Richard Fitzmaurice (he/him) leads Mobius's strategic direction and oversees the agency's most complex campaigns. His specialisms are festivals, long-term venue partnerships, international productions, and finding significant commercial audiences for niche work.

Emma Berge

Head of Press

Emma Berge (she/her) is Head of Press at Mobius Industries, where she has run PR campaigns since 2011. She specialises in arts and health projects, political theatre, international work and PR for London borough councils.

Head of Marketing

Anne Dillow (she/her) is Head of Marketing at Mobius Industries, the London arts PR, marketing and distribution agency. She specialises in live music marketing, family shows, in-house marketing for venues, Meta advertising and arts and culture in Yorkshire.

PR Account Director

Elaine Jones (she/her) has worked in consumer and entertainment PR for over ten years on a range of accounts from theatre to cars. She spent four years at the National Theatre primarily working on National Theatre Live.

George Rennie

Senior Distribution Manager

George Rennie (he/him) runs the Mobius street team to coordinate print distribution across London. Having worked with clients from West End venues to concert halls and fringe theatre companies, he can advise on a range of different campaign types and budgets, and has excellent knowledge of London's performing arts landscape.

Junior PR Account Manager

Lorn Elvin (they/them) is a Junior PR Account Manager at Mobius Industries. They specialise in influencer campaigns, new musical theatre and London arts festivals.

Annabelle Mastin-Lee

PR Account Manager

Annabelle Mastin-Lee (she/her) is a PR Account Manager at Mobius Industries, specialising in Fringe festival PR, international theatre, and long-term client strategy. A familiar face on the festival circuit, Annabelle leads Mobius’ campaigns at the Edinburgh Fringe, working with award-winning companies including consecutive Scotsman Fringe First winners Xhloe & Natasha and Recent Cutbacks.

Marketing Account Executive

Juliet Barry (she/her) is a Marketing Account Executive at Mobius Industries. She specialises in Meta advertising, social media and online trends, film and pop-culture marketing, and audiences in west and south-west London.

Distribution Assistant

Rachel Thomas (She/Her) is a Producer, Actor, and Dramaturg, graduating from University Of Birmingham with a degree in English & Drama before studying MA Acting at East15. She is joint Artistic Director and Producer of 7th Sense Theatre, and an alumni of the 2021 Optimists Producer programme.
Based in London, she specialises in new writing, supporting female/NB and underrepresented artists, and adores utilising her background as a mental health activist to support work around those themes. Her work as a Producer and Marketing Assistant includes productions for Southwark Playhouse, Arcola, VAULT Festival, Edinburgh Fringe, Wildcard, CPT and The Other Room.

Theatre & Arts Marketing Agency London

If you’ve got a festival in need of an audience, a project in a warehouse, you’re about to go on tour with a new play, a community led creative project, or you’ve got something really interesting in a pub theatre that the world needs to see, ​we can help. We have examples of how we've supported and boosted sales, awareness and the brand of clients who you might know, and clients who you might not. ​Maybe you've even seen some of our campaigns in action.

"Best show ticket sales ever. We loved your professionalism!" Kalabante Productions

Our agency works right across the marketing mix to produce innovative and effective campaigns for companies at the forefront of performing arts and culture, on a whole range of scales. We create strategic theatre marketing campaigns balancing advertising, promotions, digital, print and distribution, ticketing and design, and link this with PR to get you the best value and the best results. 

Our job is to tell your story: whether you’re about to open a London show or starting a UK tour, curating a festival, or want to shout about arts projects engaging with local communities, we’ve built a wide range of media contacts covering the arts and beyond. We reach journalists covering lifestyle, social issues, politics and health, and work locally and nationally to achieve press coverage your audiences will see.

"Without doubt the best company for PR that we have worked with” Ad Infinitum

Our agency is committed to working with companies that champion diverse voices and those taking work to venues beyond the big cities, and we’re always looking out for emerging artists. Our experienced team work closely in partnership with selected long-term clients on their PR but we’re also able to move fast to run media relations for the next big company on the Fringe.

Theatre PR Agency London

Print Distribution London | Arts & Theatre

There’s nothing like an eye-catching, information-rich flyer being passed from hand to hand to spark conversations about what’s going on in London. That’s why we’ve adapted our services to get to audiences where they are now, rather than where we’d like them to be. From distributing a thousand posters across London's residential areas, to budgeting and planning combined video and print distribution to engage your local stakeholders, we can help you reach and better understand your audience.

"You guys know theatre and audiences!" Deus Ex Machina Productions

We’ve been working with London’s best and most savvy cultural organisations for more than ten years, and have case studies to demonstrate that print distribution is still one of the most effective ways to build awareness in a saturated digital landscape. We are well versed in audience demographics and behaviour and will work with you to run a print campaign in the best places to reach your target audiences most receptive to seeing a poster. Our team of experienced and enthusiastic distributers will engage audiences and businesses alike with personal and positive messaging. We can even book in your print!

If you're interested in joining our Distribution Street Team for flexible shifts paid at London living wage, click here for more information.

Contact us to discuss your next project
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+44 (0)20 3195 6269

The Lower Vestry
St George’s Bloomsbury
6-7 Little Russell Street
London WC1A 2HR