PR & Marketing · Park Theatre, London · 2025
A politically charged new production of Antigone in Park Theatre’s 90-seat studio, on a modest budget. The task was to fill the run and build press profile for a small-scale show competing for attention in a crowded London season.
With a lower marketing budget, we concentrated spend on digital platforms and put real weight into direct community outreach, working closely with Park Theatre’s in-house team so the two campaigns pulled together.
— Ran a digital-led marketing campaign backed by extensive direct community contact
— Pitched previews, interviews and reviews across national, London and local press
— Coordinated closely with Park Theatre’s in-house marketing to maximise their audience
Coverage included preview mentions in The Telegraph, The Times and Stagedoor; 2025 round-up previews in To Do List, London Unattached, Broadway World and London Cult; interview features on Soho Radio and London Live; and reviews in The Guardian, The Stage, Morning Star, Camden New Journal and Ham & High. The run sold out.
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