PR & Influencer · Waltham Forest Council, East London · 2022
Waltham Forest had form for ambition — the borough had been the inaugural London Borough of Culture, and Fellowship Square, a new 15-minute neighbourhood in front of the iconic Town Hall in Walthamstow, was their next statement of intent. The brief was a familiar local authority tension: generate genuine grassroots excitement among residents while projecting the story across London and nationally.
We started with the community rather than the headline. Local influencers and resident voices came first — building something that felt real before we tried to make it feel significant. The broader coverage followed from that foundation.
— Hosted a pre-launch event for local influencers, generating organic reach and community buy-in before the official opening
— Secured coverage on BBC Radio London and multiple features in Time Out
— Placed stories in relevant trade publications to carry the wider placemaking and cultural policy story
— Supported the launch season of cultural programming throughout
The campaign landed on both levels — resonating locally while achieving the London-wide and national profile the Council was after.
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