PR · Sarajevo & Jacksons Lane, London · 2025
Build UK press interest in an international production timed to the 30th anniversary of the Srebrenica genocide, premiering in Sarajevo before a London run.
We led on the anniversary and the Sarajevo premiere as the news hook, then carried coverage through to the show’s later London run at Jacksons Lane.
— Secured UK coverage of the Sarajevo premiere
— Pitched the London run at Jacksons Lane
A BBC feature covered the premiere, with further coverage for the London run including a review in the Morning Star.
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