Marketing · Park Theatre, London · 2024
Troupe make excellent work, but this was their most ambitious project yet: a five-hour adaptation of John Galsworthy's novels across two parts. The structure was a first for the company and for Park Theatre. The risk wasn't just selling tickets — it was selling tickets twice, to audiences who might find the format more complicated than appealing.
We built the campaign around reducing friction and driving resales — making the two-part structure feel like a feature rather than a warning. The reviews came in strong and gave us more to work with, but we'd planned for the campaign to function before they arrived.
— Developed ticket agent partnerships and tactical pricing to support the two-part structure
— Ran demographically targeted print distribution and outdoor advertising
— Delivered digital advertising that leaned into the scale and ambition of the production
— Carried out extensive grassroots activity to build community around the show
The show sold significantly above target and outperformed benchmarks for both the type of work and Park Theatre's typical box office. It has since transferred to the RSC. We continue to work with Troupe on The Rat Trap and Twenty Thousand Streets Under the Sky in 2026.
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