Get Down Tonight — ATG Productions

PR & Influencer · Charing Cross Theatre, London · 2025

The challenge

Promote a KC and the Sunshine Band jukebox musical to a social-first audience, generating reach and buzz well beyond traditional theatre press.

Our approach

We ran a PR campaign with heavy influencer outreach, targeting theatre and musical-theatre content creators to drive social coverage at scale.

What we did

— Ran influencer outreach across Instagram, TikTok, YouTube, Facebook and X
— Produced an announcement video and secured a sit-down cast interview with Mickey-Jo Theatre (94.3K)
— Coordinated a behind-the-scenes costume tour with Andras Jacobs (25K) on TikTok and Instagram

Results

Over 140 pieces of social media coverage, reaching an estimated 272K social views across audiences totalling 442K Instagram followers and 158K TikTok followers.

← Back to all case studies

To discuss your project, get in touch at team@mobiusindustries.com.