PR & Marketing · Southwark Playhouse, London · 2024
Promote a physical-theatre-and-music production about John Wilkes Booth at Southwark Playhouse, reaching audiences interested in American politics and history — and timed to coincide with the US election.
We used the election timing as the hook and targeted American audiences and politics-and-history interest groups through digital media and print distribution, alongside a press campaign built on the show’s topicality.
— Built the press campaign around the election-timed political angle
— Ran digital media targeting American and politics/history audiences
— Delivered a print distribution campaign
Feature coverage in the Daily Telegraph, with further coverage in The Guardian, WhatsOnStage, The Spectator, The Stage and The Arbuturian.
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