PR & Marketing · Nine Elms, London · 2021
Deliver a public campaign for a large-scale, two-day light installation and soundscape series marking the opening of the Northern Line Extension — engaging local Nine Elms communities while advertising the area to a London-wide audience.
We built a campaign strategically scheduled to maximise attendance, combining a large outdoor advertising package with influencer teasers and deep community work, delivered alongside Wandsworth Council and other stakeholders.
— Negotiated and ran a large outdoor advertising package with TfL
— Staged teaser events with influencers ahead of the opening
— Worked with communities and local organisations along the Northern Line Extension corridor
— Ran a photo call on the opening night
Wide London and local coverage including Time Out, Londonist, London Post, MyLondon, Wandsworth Times, Radio Jackie and Brixton Buzz, with the opening-night photo call landing a picture in the Sunday Telegraph.
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