Distribution · Southwark Playhouse, London · 2023
Flabbergast Theatre needed an indoor postering and hand-to-hand flyering campaign to support Macbeth's digital marketing, raise the production's profile with new audiences and drive sales for its London run at Southwark Playhouse.
We ran hand-to-hand flyering at relevant shows with eye-catching DL flyers, targeting theatre-savvy audiences looking for a high-quality, accessible night out. A3 posters went to cafés, pubs and independent shops across South and East London, focused on This reflects Mobius's wider approach to print distribution.transport routes connected to Southwark Playhouse.
— Hand-to-hand DL flyering at relevant shows for theatre-savvy, physical and experimental-theatre audiences
— A3 poster drops to cafés, pubs and independent shops across South and East London, on transport routes connected to Southwark Playhouse
— Targeted the London International Mime Festival for a core audience of physical/experimental theatre fans, plus Complicité's Drive Your Plow Over the Bones of the Dead at the Barbican and Shakespeare's Globe
Print-to-sales conversion is difficult to measure precisely, but anecdotal visibility for the show increased hugely around the target areas, and street-team feedback gave a clear indication of audiences responding well, generating increased buzz for the show on the ground.
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