The Other Art Fair
Distribution · The Truman Brewery, London
The challenge
A comprehensive print distribution campaign to reach new audiences and engage the local community with The Other Art Fair.
Our approach
We ran local drops of A3 posters and A6 quarter-fold leaflets across cafés, bars and shops in Shoreditch, Brick Lane, Broadway Market and Hackney, alongside a bespoke leaflet run to galleries and art shops within a two-mile radius of the fair, and This reflects Mobius's wider approach to print distribution.hand-to-hand flyering both pre- and during the festival weekend.
What we did
— Local drops of A3 posters and A6 quarter-fold leaflets across cafés, bars and shops in Shoreditch, Brick Lane, Broadway Market and Hackney
— A bespoke leaflet run to galleries and art shops within a two-mile radius of the fair
— Hand-to-hand flyering both pre- and during the festival weekend, including outside Shoreditch High Street station
Results
Our extended local and targeted distribution raised awareness for the fair throughout East London with business owners, customers and the broader public. Flyering on the day brought the fair's message onto the streets of Brick Lane, catching passers-by and encouraging word-of-mouth attendance. Outside Shoreditch High Street station, the team handed out a large proportion of flyers to a busy, wide-ranging crowd — many people had either already visited the fair or were on their way there.
“Mobius provided a great distribution service for our fair, we benefited from speaking directly with them to create a bespoke and apt flyering promotion package.”
The Other Art Fair
To discuss your project, get in touch at team@mobiusindustries.com.
