PR & Marketing · Riverside Studios, London · 2025
A quick-turnaround campaign for a new comedy at Riverside Studios, with the added difficulty of last-minute booking behaviour and a Hammersmith audience to reach.
On press, we led with an exclusive announcement and built interview and review coverage through the run. On marketing, we ran a mostly digital campaign on Google and Meta, using strong creative assets to retarget the right demographics, backed by local community research and contact.
— Landed an exclusive sale and casting announcement in WhatsOnStage
— Secured interviews and reviews across broadcast, national and trade press
— Ran a digital Google and Meta campaign with audience retargeting
— Researched and contacted Hammersmith community networks directly
PR highlights included interview features on BBC Radio London, the Theatre Audience Podcast and Broadway World, and reviews in The Guardian, The Daily Mail, WhatsOnStage and The Spectator. Sales built at a comfortable pace as the show approached.
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