The Gift — Andrew Keatley

PR & Marketing · Park Theatre, London · 2024

The challenge

Fill Park Theatre’s 200-seat space for a new comedy play, driving both awareness and ticket sales.

Our approach

We focused on strong creative content and digital advertising to drive engagement and purchases, wrapped in a wider print and out-of-home distribution campaign, alongside a press push.

What we did

— Ran digital advertising built around strong creative, driving engagement and purchase figures
— Delivered a print and out-of-home distribution campaign
— Pitched previews, interviews and reviews across broadcast, trade and local press

Results

Press coverage included Times Radio, WhatsOnStage and TW Culture, with reviews in The Guardian, The Daily Mail, Camden New Journal and Ham & High.

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