Whodunnit [Unrehearsed] — Park Theatre

PR · Park Theatre, London · 2023

The challenge

Park Theatre’s celebrity fundraiser needed coverage that carried both the event and its fundraising message to a broad national audience.

Our approach

We built the campaign around the celebrity spokespeople, using their profile to open national news and lifestyle titles while keeping the fundraising message front and centre.

What we did

— Placed celebrity spokespeople across national broadcast and print
— Pitched the show and the fundraising message together so coverage carried both

Results

Coverage included BBC News, BBC Radio London and BBC Radio 2, 4 and 5, the i Paper, The Guardian, The Sunday Times, Bella and Good Housekeeping.

← Back to all case studies

To discuss your project, get in touch at team@mobiusindustries.com.