British audiences and media are hungry for the best European work — but a company or showcase arriving from the continent is often starting from scratch with UK press and ticket-buyers. Mobius is a UK arts PR and marketing agency with a long track record introducing European theatre and dance to British audiences, working with national cultural institutes, festivals and individual companies bringing their work across the Channel.
We have run campaigns for some of the biggest European showcases in the UK. We have delivered PR for Swiss Selection Edinburgh with Pro Helvetia, the Swiss arts council; the Finnish showcase From Start to Finnish; and the Czech Centre's Czech Showcase — introducing national cohorts of artists to UK critics and programmers. We have worked with the Belgian company Ontroerend Goed, whose provocative work has become a UK festival fixture, and with London's Voila! Europe festival of European theatre across successive years.
Our reach extends to the eastern edge of the continent, too. We ran the UK press campaign for Zorlu PAC's Turkish-language Death of a Salesman — staged on the European side of Istanbul and directed by Sir Rufus Norris — landing coverage in the Guardian, the Stage and the Financial Times.
The challenge is rarely the quality of the work — it is context and translation, in every sense. UK journalists and audiences may not know the company, the form or the reference points, and a show that is a sensation at home can arrive here unheralded. Our job is to frame what makes the work exceptional in terms a British audience can grasp and get excited about, pitch the right angles to the right journalists, and build a UK profile that outlasts a single run — often as a step towards the Edinburgh Fringe or a wider UK tour.
We run joined-up campaigns across PR, digital advertising, print and audience-building:
Our European work sits within two decades of international arts campaigns. We are a long-standing fixture at the Edinburgh Festival Fringe — where many European companies make their UK debut — and we specialise in East Asian arts, work at the Adelaide Fringe and Off-Broadway in New York. You can read more about our international services.
Our European work includes Swiss Selection Edinburgh (Pro Helvetia), From Start to Finnish, the Czech Centre's Czech Showcase, the Belgian company Ontroerend Goed, London's Voila! Europe festival and Zorlu PAC in Istanbul, alongside individual European companies presenting in the UK and at the Edinburgh Fringe.
We would love to help you bring your work to a UK audience. Contact us to set up a meeting.
Yes. We have run campaigns for European showcases and companies including Swiss Selection Edinburgh (Pro Helvetia), From Start to Finnish, the Czech Centre's Czech Showcase, Ontroerend Goed and the Voila! Europe festival.
That is one of our specialisms. We help unfamiliar work land with British audiences and media by framing it clearly and pitching it well, across PR, advertising, print and audience-building — often as a springboard to the Edinburgh Fringe or a UK tour.
It depends on the show, the venue and the length of the run — we build a bespoke plan and budget around each project rather than a fixed package. Get in touch for a tailored quote.
Yes — we run press, digital advertising, print and out-of-home, and community activity as one joined-up campaign. Get in touch to talk it through.
We measure against real box office data wherever the venue’s ticketing allows — tracking the lift in ticket sales around each activity, from press hits to flyering to digital bursts. That means we can show what actually moved tickets, rather than reporting coverage and impressions in isolation.