Influencer PR in theatre can be a fantastic way to elevate your marketing and PR campaign. Here at Mobius, we design influencer campaigns that are bespoke, impactful, and resonate with a niche audience.
With the rise in online influencers, each with their own unique audience – be that musical theatre, circus, children’s events, or immersive attractions – there’s an online community for everyone.
Influencers have direct lines of communication with the audience they have nurtured and built trust with across their platforms. Working with influencers and content creators is about finding the right voice, platformed by someone who speaks directly to the community we want to engage with. As a PR company for theatre influencers, our influencer campaigns utilise strong relationships we have built with trusted social media content creators.
Our Influencer PR strategy allows us to generate coverage of cultural events across Instagram, TikTok, Facebook, and YouTube to spread awareness and support the online profile of the artists we work with.
"I have worked with Mobius on a number of projects with different organisations and they have delivered excellent campaigns every time. They are strategic in their approach, quickly understanding the potential audiences for a show and targeting media in accordance. As well as securing coverage in arts and destination press, they’ve got great relationships and outreach strategies with influencers, content creators and bloggers, which have been really beneficial in reaching new audiences, especially for shows which wouldn’t ordinarily get much coverage. I wouldn’t hesitate to recommend them!" – Laura Evans, Marketing Manager, Underbelly Festival 2024
Influencer PR is a great way to reach new audiences by working closely with social media content creators to promote your show. At Mobius, our campaigns are uniquely designed for each show, including curating a bespoke list of content creators for your project, organising promotional user generated content (UGC), inviting influencers to attend your show and organising merchandise collaborations.
We’re always happy to talk to new creators. Just get in touch!