Influencer PR in theatre can be a fantastic way to elevate your marketing and PR campaign. Here at Mobius, we design influencer campaigns that are bespoke, impactful, and resonate with a niche audience. With the rise in online influencers — each with their own unique audience, be that musical theatre, circus, children’s events, or immersive attractions — there’s an online community for everyone.
Influencers have direct lines of communication with the audiences they’ve nurtured and built trust with across their platforms. Working with influencers and content creators is about finding the right voice — someone who speaks directly to the community we want to engage. As a PR company for theatre influencers, our campaigns draw on the strong relationships we’ve built with trusted social media content creators to generate coverage across Instagram, TikTok, Facebook and YouTube, spreading awareness and supporting the online profile of the artists we work with.
Every campaign is designed around your show. We curate a bespoke list of content creators whose audiences match the people you need to reach, organise promotional user-generated content (UGC), invite influencers to attend and post about your show, and set up merchandise or content collaborations where they’ll land. It runs alongside — and strengthens — the rest of your PR campaign, rather than sitting on its own.
Influencer campaigns are especially powerful for shows that wouldn’t ordinarily get much traditional press — reaching communities directly, through voices they already trust.
"I have worked with Mobius on a number of projects with different organisations and they have delivered excellent campaigns every time. They are strategic in their approach, quickly understanding the potential audiences for a show and targeting media in accordance. As well as securing coverage in arts and destination press, they’ve got great relationships and outreach strategies with influencers, content creators and bloggers, which have been really beneficial in reaching new audiences, especially for shows which wouldn’t ordinarily get much coverage. I wouldn’t hesitate to recommend them!"
Laura Evans, Marketing Manager, Underbelly Festival 2024
You can see more of the people we’ve worked with on our past clients page, or browse our case studies.
Influencer PR is a great way to reach new audiences by working closely with social media content creators to promote your show. At Mobius, our campaigns are uniquely designed for each show, including curating a bespoke list of content creators for your project, organising promotional user generated content (UGC), inviting influencers to attend your show and organising merchandise collaborations.
Instagram, TikTok, Facebook and YouTube — we match the platform to where your show’s audience actually spends its time, rather than posting everywhere for the sake of it.
Almost any — from musical theatre and circus to children’s events and immersive attractions. Influencer work is particularly valuable for shows and audiences that traditional press doesn’t reach.
We’re always happy to talk to new creators. Just get in touch!