Managing Director · he/him
Richard leads Mobius's strategic direction and oversees the agency's most complex campaigns — the ones that need to find a significant commercial audience for work that doesn't fit a simple category, or that have to navigate a particularly intricate stakeholder landscape.
His specialisms are festivals, long-term venue partnerships, international productions, and the specific challenge of building mainstream audiences for niche work. That last one is where a lot of the most interesting campaigns live — the show with a devoted following that needs to grow beyond it, the internationally acclaimed company making its London debut, the production whose subject matter is a harder sell than its quality deserves.
Recent campaigns he has led include Wilko: Love and Death and Rock'n'Roll, which found a hard-to-reach working-class music audience through community-first campaign strategy and creative stunts including naming a train after a punk rock legend, A Night at the Kabuki for Noda Map at Sadler's Wells — a Japanese-language production that sold out completely and reached a combined press audience of over 821 million — and The Forsyte Saga for Troupe Productions at Park Theatre, which sold significantly above target and has since transferred to the RSC.
Richard is always happy to talk through a project at any stage — whether you’re planning a campaign or just trying to work out what you need. Get in touch at team@mobiusindustries.com or connect on LinkedIn.
Richard is also the founder of the annual State of Arts PR Survey, the UK's only dedicated annual survey of arts communications professionals, tracking trends in media coverage, industry conditions and the changing landscape of arts PR.