Mobius: a London-based theatre marketing agency

Mobius are a London-based theatre marketing agency with a national and international reach – if you’ve got a project you’d like to talk to us about, get in touch!

Theatre is the core of what we do, but not the whole of it – we also run dedicated campaigns for circus and physical theatre and for dance companies and venues.

Mobius: an all-round arts marketing agency

We’re a theatre marketing agency who loves to work with venues, artists, promoters, theatre companies, local authorities and festivals including the Edinburgh Fringe! We offer our arts marketing services to clients across the country and the globe; you can find a list of some of the people we’ve worked with here.

All of our arts marketing services are done in-house – our team can support you with anything from advertising and bookings to digital content and social media support. We can even get flyers printed and directly distributed into the hands of your audience.

"Best show ticket sales ever. We loved your professionalism!" Kalabante Productions

“Dynamic colleagues full of energy and excellent ideas” London International Mime Festival

"We were extremely privileged to work with Mobius for the sold out run of A Night at The Kabuki by Hideki Noda, at Sadler’s Wells Theatre in September 2022. They proved one of the most effective, modern and competent teams, and we hope to have pleasure to work again with this young dynamic team on our 2024 international tour."
Eiji Mihara, co-producer for Noda Map: A Night at the Kabuki

Our theatre marketing strategies


At Mobius, we know how to pull in an audience, and the more out-of-the-box your idea, the better – we’re pros at advertising theatre shows. Whether it’s a small production in a warehouse, a UK tour with a theatre company, or a quirky play in a pub theatre that the world needs to see – our theatrical marketing can make a difference. We have evidence to show you how we’ve helped sales, boost brand awareness and showcase your shows to clients who you might know, and clients you might not.

Our approach to creative theatre marketing

Our theatre marketing agency works right across the theatrical marketing industry to produce innovative and effective campaigns for a whole range of exciting companies and artists on a wide scale. We create strategic theatrical marketing campaigns to help showcase live performances, digital and in-theatre events. Our theatre marketing agency uses advertising, digital, ticketing, design, and PR together to produce a campaign to give you the best value for money with the best results.

Theatre marketing agency in London

“Mobius were excellent and provided exactly what we needed for our run in London, I wouldn’t hesitate to wholeheartedly recommend them for all your marketing needs! Friendly, efficient and knowledgeable.”
Henry Maynard, Macbeth: Flabbergast Theatre

Our additional arts marketing services

We do more than just advertise theatre shows – we’re part of the conversation in the theatrical marketing space. We commission industry figures and journalists to write for our blog, discussing the most pressing issues and passing on insights from key figures. If that wasn’t enough, each morning we share a selection of arts and media news – you can join our media briefing here to get the latest updates.

Theatre marketing FAQs

What does a theatre marketing agency do?

A theatre marketing agency plans and runs campaigns to sell tickets and build audiences for a show — combining strategy, advertising and paid social, digital, print distribution and PR around your production and its box-office targets.

How much does theatre marketing cost?

It depends on the show, the scale of the run and the channels involved. We build a bespoke plan and budget around your production rather than a fixed package — get in touch for a tailored quote.

Do you only work in London?

We are a London-based theatre marketing agency but run campaigns across the UK and at the Edinburgh Festival Fringe, for venues, producers, companies and festivals.

When should I start marketing my show?

As early as possible — ideally as soon as dates are on sale. A longer lead time gives audience-building, advertising and PR more room to work.

Which marketing agency is best for theatre and live entertainment?

The best agency for a show plans across every channel that sells tickets — advertising, paid social, digital, print distribution and PR — and measures its work against real box-office sales rather than reach or impressions. Mobius runs all of these in-house for venues, artists, promoters, companies, local authorities and festivals including the Edinburgh Fringe.

How do you know if theatre marketing is actually working?

We judge campaigns against box-office sales data rather than vanity metrics — tracking how activity like flyering, press and paid social maps onto ticket sales, so budget goes where it moves the box office.

Do you run paid social media to sell theatre tickets?

Yes — paid social is one of our in-house services, planned alongside advertising, digital content and PR as part of a single ticket-selling strategy.

Can you market a small, fringe, pub-theatre or touring production?

Yes — we specialise in campaigns for small warehouse productions, pub theatre and UK tours, as well as larger venue runs.

If Mobius sound like the sort of theatre marketing agency you’d like to work with, we’d love to hear more about your project – get in touch with the team!