Annabelle Mastin-Lee

PR Account Manager · she/her

Annabelle Mastin-Lee is a PR Account Manager at Mobius Industries, specialising in Fringe festival PR, international theatre, and long-term client strategy. A familiar face on the festival circuit, Annabelle leads Mobius’ campaigns at the Edinburgh Fringe, working with award-winning companies including consecutive Scotsman Fringe First winners Xhloe & Natasha and Recent Cutbacks. She also oversees the agency's work at the Adelaide Fringe across sales outreach and campaign strategy. In addition, she serves as PR lead for New York’s SoHo Playhouse and has delivered campaigns for leading UK venues and companies such as The Egg at Theatre Royal Bath, Theatre-Rites, ATG Productions and Ad Infinitum. Known for building lasting client relationships, Annabelle holds a degree in Theatre and Performance from the University of Warwick, where she trained across playwriting, production, and directing.

Recent campaigns Annabelle has led include Mobius’s Edinburgh Fringe PR for Xhloe and Natasha — consecutive Scotsman Fringe First winners and one of the most in-demand acts at the festival. She also leads much of Mobius’s work at the Adelaide Fringe, including the campaign for Double Take.

Get in touch at team@mobiusindustries.com or connect on LinkedIn.